Rachel Maddow’s rant at MSNBC bosses backfires spectacularly as her ratings slump.Rachel Maddow’s rant at MSNBC bosses appears to have backfired spectacularly as five million viewers fled the news program in a massive 22 per cent ratings slump.
The Rachel Maddow Show dropped from 2.3 million viewers to 1.8 million viewers since the election of President Donald Trump won the election.
The star did even worse with younger viewers aged 25-54, losing 29 percent – or almost one third – of the group advertisers care about most, as reported by Fox News.
She lost a quarter of her audience, or 24 percent, in the first two months of 2025 compared to the same time last year – showing viewers are tuning out now that Joe Biden is no longer president.
Despite the overall decline, Maddow’s show still managed to win its time slot last Friday and most nights last week, only losing out on Tuesday when President Trump delivered his address to the joint session of Congress.
This ratings disaster comes after Maddow had an angry meltdown with network bosses over the ousting of Joy Reid and other ‘non-white’ hosts.
The $25 million a year host erupted at MSNBC’s new boss Rebecca Kutler live on air, saying it was ‘disturbing’ that ‘non-white hosts in primetime were losing their shows.’
Katie Phang, who is Asian American and Jonathan Capehart, who is black, lost their primetime shows too.
Both will remain at the network, but in less high-profile roles.
Rachel Maddow’s rant at MSNBC bosses has appeared to backfire spectacularly as her ratings slump
This ratings disaster comes after Maddow had an angry meltdown with network bosses recently regarding the ousting of Joy Reid other ‘non-white’ hosts
MSNBC names Rebecca Kutler as president after Rashida Jones exit
Maddow also said it was a ‘bad mistake’ to let Reid walk out the door, claiming the firing or demotion of her hosts would hurt the network.
Influential media newsletter Puck highlighted how Maddow’s own enormous salary could help expand MSNBC’s ranks considerably.
The network is laying off 125 producers- many of whom work on Maddow’s show – but will rehire 110 of them.
Her program, The Rachel Maddow Show, typically reaches around 2.1 million viewers a night.
Maddow struck a $25 million a year deal which only saw her required to host one show a week, on Monday night.
She agreed to take a $5 million pay cut last year, lowering her massive salary from $30 million to $25 million – which would still equal to the combined earnings of at least 250 production staff who make each of her evening shows possible.
